Flávio Gelschyn

Flávio Gelschyn currently serves as Gerente de Marketing - Comunicação at Hypera, leading a multifunctional squad to develop and execute integrated communication strategies for major Consumer Health brands, including Engov, Epocler, Estomazil, and Tamarine, while focusing on strategic investment management for optimal efficiency and ROI. Previously, as Gerente de Produtos Jr for Benegrip, Gelschyn managed the leading brand in the Antigripais category, focusing on a 360º brand management approach, new positioning, and long-term innovation pipeline development. During the pandemic, Gelschyn also held the role of Coordenador de Marketing at Benegrip, where efforts were focused on redefining brand strategy and communication plans in response to market dynamics, supported by educational content initiatives. Earlier career experience includes positions as Assistente de Trade Marketing and Estagiário de Trade Marketing at Bacardi.