Mario de Medeiros Cerqueira da Silva

Mario de Medeiros Cerqueira da Silva has extensive experience in sales force automation, performance analysis, and information management, currently serving as Coordenador de Premiação e Incentivos at Hypera since February 2014. Previous roles at Hypera include Coordenador de Efetividade and Analista de Efetividade Sênior, where responsibilities encompassed developing KPIs, managing variable compensation for commercial teams, and producing detailed performance reports. Mario's earlier career includes a position as Analyst at IMS Health, focusing on ETL process automation and reporting for the pharmaceutical industry, as well as administrative roles at Folha de S.Paulo and sales positions at American Express and Credicard. Mario holds a Bachelor of Technology in Systems Analysis and Development from the University of São Paulo, completed in 2018.