Hypera Pharma
Rebeca Caires Contente Longatto is an accomplished marketing professional with extensive experience in trade marketing and project management. Currently serving as a Senior Trade Marketing Analyst at Hypera since August 2022, Rebeca oversees the execution of marketing projects, budget management, and brand communication strategies. Previous roles include Marketing Analyst at Multilaser Industrial S/A, where Rebeca contributed to strategic planning and product launch communications, and Account Executive positions at various agencies, managing campaigns for notable clients. Rebeca holds a degree in Advertising and Propaganda from Universidade Anhembi Morumbi, a postgraduate degree in Project Management from BSP - Business School São Paulo, and a Certificate in Marketing and Communication from Australian Pacific College.
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Hypera Pharma
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Hypera SA, formerly Hypermarcas SA, is a Brazil-based company engaged in the pharmaceuticals sector. The Company's major business units include Branded Prescription, Consumer Health and Branded Generics. Branded Prescription is present in the main therapeutic classes in Brazil and it operates in the Primary Care segment under the umbrella brand Mantecorp Farmasa.