Hyperquake
Melissa Wheat Kelly is an accomplished professional with extensive experience in event production and management. Currently serving as President and COO at Hyperquake since 2006, Melissa has held various leadership roles, including Chief Operating Officer and VP & Managing Director of Storybuilding. Prior experience includes serving as Executive Producer at The Brand Experience until December 2018 and Carat Brand Experience from 2004 to 2005, along with an independent event production role from 2002 to 2004. Melissa's career began at Jack Rouse Associates, where event production skills were honed from 1991 to 2002. Educational qualifications include a BFA in Technical Theatre/Theatre Design & Production from the College-Conservatory of Music at the University of Cincinnati and graduation from John Marshall High School.
Hyperquake
We help visionary leaders and brands from startups to Fortune 100s build stories, brands and businesses rooted in truth. Hyperquake was founded in 1986 to help brands and companies in the midst of a shift – and those that want to create one. We uncover the core challenge(s) our partners face today and take steps to build the future of their business. Whether we’re building stories and immersive physical experiences for brands to engage with their customers, building brands that contextualize human insights, or building businesses by helping startups and venture capital groups de-risk innovation, we love working with the people we serve. We offer multiple services with one consistent goal — cultivate lasting loyalty. Brand & Business Naming, Positioning, and Narrative Development Business Acceleration and Innovation Brand & Business Strategy and Design Rapid Concept Ideation and Creation Upstream Innovation Growth Design and Scale Strategy Consumer Understanding and Desirability Go-to-Market and Growth Marketing Brand Campaign Activations Experience Design - Spaces and Places Immersive Installations and Environments Digital and Interactive Design