Natalie Adams

Natalie Adams is an experienced product marketing professional with a strong background in driving marketing strategies and executing successful campaigns across various organizations. Currently serving as the Product Marketing Manager at Hypertherm since June 2021, Natalie specializes in product marketing for the robotic software product Robotmaster, overseeing product strategy, training, and global partner support. Previously, as Marketing Campaign Manager at Sandvine, Natalie led marketing initiatives that significantly increased product funnel growth and linked strategic campaigns to product innovation processes. Additionally, as Marketing Manager at OCTOPUZ Inc., Natalie launched a customer success program and enhanced the company’s digital presence. Natalie's early career at dB Noise Reduction involved improving search rankings and managing digital strategies, complemented by a Bachelor of Arts degree in Business and Economics from the University of Waterloo.