Manish Pradhan

Sr. Vice President & Business Head at HyperXchange

Manish Pradhan has worked in a variety of roles in the retail and marketing industries since 2000. Manish began their career as an Officer for International Marketing at The Times of India in 2000. In 2002, they became a Marketing Executive at Pizza Hut, where they were responsible for generating footfall, increasing ticket size and conversion for all retail outlets. In 2004, they moved to Barista Coffee Company as an Associate Manager. From 2005 to 2008, they were with Future Group People Office, where they held the role of Manager for Marketing (Big Bazaar and Pantaloon). During this time, they were responsible for ensuring top-line business support for retail stores, as well as conceptualizing, strategizing, planning and coordinating promotional and marketing below the line activities. From 2008 to 2015, they were with Infiniti Retail Limited, Croma A Tata Enterprises, first as General Manager for Marketing & Private Label, and then as Senior Manager for Marketing. In this role, they handled BTL activity pan India for the chain, and was responsible for generating footfall, increasing ticket size and conversion, and generating revenue through space on hire. In 2016, they joined Ingram Micro as Head of IoT/XR & Life Cycle Services. Manish positioned Ingram Micro IoT as a solution aggregator, and collaborated with various solution providers in the space of supply chain and logistics, manufacturing, integrated workplace solutions, video analytics and mixed reality. Manish also trained and developed a network of resellers to reach out to end customers. Most recently, Manish Pradhan has been with hyperXchange since 2022, where they serve as Senior Vice President & Business Head. In this role, they provide strategic vision and leadership across all aspects of the business, and is instrumental in building the marketplace for omni channel business, distribution, franchisee opportunities and e-waste. Manish is also responsible for strengthening the brand through marketing and PR initiatives, and holds accountability for profitability and EBITDA.

Manish Pradhan completed a Post Graduate Diploma in Business Administration (PGDBA) in Marketing from the K.J.Somaiya Institute of Management Studies and Research between 1998 and 2000.

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