HyphaMetrics
Caroline Horner is an accomplished professional currently serving as Chief Solutions Officer at HyphaMetrics and Principal Consultant at Lift Analytics, specializing in innovative media measurement for video entertainment and advertising effectiveness. Previously, Caroline held the position of Chief Product Officer at 605, where groundbreaking products for targeting and campaign planning were launched. As a co-founder of SpicyTequila Inc., significant contributions were made to audience yield optimization and analytics in the Addressable Advertising marketplace. Caroline also served as SVP of TV and Cross Platform Product Management at comScore, overseeing product management post-merger with Rentrak. Caroline holds a BA in Biology from Duke University and an MBA in Marketing Intelligence from the University of Connecticut.
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HyphaMetrics
HyphaMetrics provides a unified understanding of media behavior that evolves at the speed of culture. We serve as the objective technology standard globally for the precise measurement of media at the individual level. Using Artificial Intelligence and Machine Learning to analyze and optimize advertising and video content for media executives overseeing content, ads, brand sponsorships, and product placements, we cost-efficiently support interoperability across the entire media ecosystem serving measurement companies, brands, agencies, and media publishers.