Jack Allen

Jack Allen is a seasoned marketing professional with extensive experience across various high-profile agencies and brands. Currently serving as the Head of Marketing at Hyphe since January 2022, Jack previously co-founded Now What Collective, focusing on brand consultancy and marketing strategy. Notable roles include Director of Brand & Storytelling at Backbase, where responsibility involved enhancing digital customer experiences for banks globally, and Group Brand Director at 72andSunny, managing significant projects for clients like Google and Diageo. Earlier experience includes leadership positions at Anomaly, Wieden + Kennedy, Y&R London, M&C Saatchi London, and Grey London, with a foundational education in History from the University of Birmingham.