Hypothesis Group
Brooke Criswell, M.A., ABD, possesses extensive experience in data analysis and research within the media and entertainment sectors. Currently serving as Supervisor of Insights & Action at Mediahub Worldwide since August 2022, Brooke previously held a position as Data Analyst & Researcher at Warner Bros. Discovery, where responsibilities included conducting comprehensive studies and leading social media research projects for Turner Classic Movies. With additional roles as a Research Consultant for OWN: The Oprah Winfrey Network and an Independent Researcher for Team Friday, Brooke has demonstrated a strong ability to analyze audience engagement and provide strategic insights. Brooke's educational background includes a PhD candidacy in Media Psychology, multiple advanced degrees in related fields, and significant teaching experience across various universities.
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Hypothesis Group
Hypothesis is consumer-centric insights, design, and creative agency specializing in research that is foundational, holistic, and forward looking. Unlike many firms, we don’t have an outsource model – our consultants, analysts, moderators, marketing scientists and designers are all in-house, and work closely together to develop and effectively communicate insights and stories in a compelling award-winning style. Our client partners include many of the world’s most innovative, admired, dynamic, and disruptive brands and agencies who require the resources and capabilities of a top 50 firm, but the creativity and service orientation of a boutique. Headquartered in Los Angeles, with offices in Seattle, Hypothesis manages hundreds of projects domestically and internationally since 2000.