Hypothesis Group
Sheryl Hawkes, MBA, PhD has a vast and impressive career history in research and marketing roles. Currently serving as a Senior Director at Hypothesis Group, Sheryl has previously held positions such as Analytical Director at Mozaic Group Inc., Senior Customer Insights Manager at Pacific Consulting Group, and CX Senior Researcher at McorpCX. With a background in Biological Sciences, an MBA in Marketing, and a Certificate in Pharmaceutical Marketing Research, Sheryl's expertise and experience make their a valuable asset in the field.
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Hypothesis Group
Hypothesis is consumer-centric insights, design, and creative agency specializing in research that is foundational, holistic, and forward looking. Unlike many firms, we don’t have an outsource model – our consultants, analysts, moderators, marketing scientists and designers are all in-house, and work closely together to develop and effectively communicate insights and stories in a compelling award-winning style. Our client partners include many of the world’s most innovative, admired, dynamic, and disruptive brands and agencies who require the resources and capabilities of a top 50 firm, but the creativity and service orientation of a boutique. Headquartered in Los Angeles, with offices in Seattle, Hypothesis manages hundreds of projects domestically and internationally since 2000.