Hypothesis Group
Toby Zhang is a highly experienced professional in analytics and research. Currently serving as the Vice President of Analytics at Hypothesis Group, Toby has a proven track record of leading teams on complex projects that require coordination and collaboration. With a background in various roles at Kantar, Burke, Inc., Millward Brown, and dunnhumby, Toby has developed expertise in research methodology, data analysis, and strategic consulting. Toby holds a BS in Commerce from the University of Virginia and a Master's of Marketing Research from the University of Georgia - Terry College of Business.
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Hypothesis Group
Hypothesis is consumer-centric insights, design, and creative agency specializing in research that is foundational, holistic, and forward looking. Unlike many firms, we don’t have an outsource model – our consultants, analysts, moderators, marketing scientists and designers are all in-house, and work closely together to develop and effectively communicate insights and stories in a compelling award-winning style. Our client partners include many of the world’s most innovative, admired, dynamic, and disruptive brands and agencies who require the resources and capabilities of a top 50 firm, but the creativity and service orientation of a boutique. Headquartered in Los Angeles, with offices in Seattle, Hypothesis manages hundreds of projects domestically and internationally since 2000.