Bárbara Fernandes

Bárbara Fernandes is a Marketing Manager at HYROX Brazil, specializing in communication, marketing, sports, and events. With over five years of experience in the sports market, they have worked across roles in press advisory, writing, reporting, event production, and community management. Bárbara has held positions at Kanastra, Red Bull, CBDU, and Brasil Triathlon, where they managed strategic marketing projects and organized large-scale events. They hold a Bachelor's degree in Journalism from Universidade Federal de Uberlândia and are pursuing an MBA in Marketing at ESPM.