Ron Farr

Ron Farr has extensive experience in the materials handling industry, currently serving as the Head of Dealer Warehouse Sales & VNA for Hyster-Yale Materials Handling since May 1999. In this role, Ron focuses on understanding customer needs and collaborating with the Product Strategy department for the development of future warehouse product lines while providing technical solutions and customization support. Previous roles at Hyster-Yale include Director of Warehouse Sales for EMEA and Manager of Warehouse Solutions. Prior to this, Ron worked at Translift Material Handling Ltd from 1987 to 1999, progressing from various part-time roles while studying to Technical Manager and then Sales Person.