John Duff-Gordon is a seasoned professional with extensive experience in the automotive industry, currently serving as the Salesforce and CRM Senior Manager at Hyundai Motor Company Australia since May 2012. In addition to leading digital transformation initiatives, John holds the position of D2C Operations Manager and is a board member on the Hyundai M-Board, where contributions focus on fostering an inclusive workplace culture. Previous roles include managing customer relations at Trivett Classic BMW and leading marketing activities within Customers 1to1 for Harley-Davidson. John's educational background includes a Diploma of Education in Marketing from TAFE NSW.