Product Planning and Strategy Team

The Product Planning and Strategy Team at Hyundai Motor Europe Technical Center (HMETC) is responsible for guiding the development of Hyundai, Kia, and Genesis vehicles in the European market. They analyze market trends, customer needs, and competitive landscapes to formulate product strategies and ensure the commercial success of current and future vehicle models. They also collaborate with R&D, design, and marketing teams to align product offerings with the company's long-term vision and objectives.