HYVE - the innovation company
Andrea Barth is a graphic designer with extensive experience in design and marketing. Currently employed at HYVE - the innovation company since February 2019, Andrea previously served as a graphic design intern and part-time marketing manager at EQUITRA oHG. Notably, Andrea played a crucial role in developing the corporate identity and new image for Equitra oHG, leading to the creation of a new logo, website, and various corporate materials. Educational qualifications include a Master's degree in Design Management from ESdesign Escuela Superior de Diseño de Barcelona, along with multiple degrees in Industrial and Product Design from Universidad ICESI and Universidad Jorge Tadeo Lozano, as well as language courses at the London School of Business and Finance and DeutschAkademie.
HYVE - the innovation company
Within the last two decades HYVE has established itself as a leading innovation company beyond national borders. We identify new fields of growth and work on the development of future product generations in the digital age across industries. We are the speedboat helping corporate tankers to innovate the lean way and encounter the disruptive changes of today. In our "Haus der Innovation" we created the world’s first one-stop shop for innovation. Over 70% of the DAX (German Stock Index) companies are among HYVE’s satisfied customers, as well as many international or small or medium-sized companies. We invent, design, and develop groundbreaking product innovations, services, and business models within an end-to-end process starting with customer insight generation in the fuzzy front end of innovation and ending with series production and market entry. All our activities are focused on value co-creation with consumers who are always at the center of our innovation thinking. Interdisciplinary teams combine skills in the domains digital x data x design. These three convergent dimensions of hardware, software, and data analytics are the building blocks of today's products and services, surrounded by smart business models, cutting-edge technologies, and powerful user communities.