HZPC
Emmeliek Birza is a seasoned marketing professional currently serving as a Marketing Specialist at HZPC since April 2022, focusing on growth within the seed potato industry through strategic direction, portfolio management, and brand development. Prior experience includes roles as a Digital Marketing Specialist at Rocket Digital and various positions at Stichting Nederland Bedankt and Marksmen, where Emmeliek honed skills in digital marketing and communication. Educational achievements include a Master of Science in Marketing Intelligence from the University of Groningen and a Bachelor of Business Administration in Marketing from Hanze, complemented by honors in Sales Talent Innovation. Emmeliek's diverse background reflects a strong commitment to excellence and impactful marketing initiatives.
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HZPC
Founded in 1898 and rooted in The Netherlands, HZPC has grown to become global market leader in seed potato trading, innovative breeding and concept development. We aim for durable growth. We offer innovative potato varieties that are optimized for local growing conditions. We share knowledge and serve solutions that dynamically anticipate the climatological, cultural and commercial challenges the entire field of food faces. With 400 employees across 19 countries, and exports to over 90 countries, we contribute to the availability of responsible food for the well-being of millions of people worldwide.