Karina Koal

Karina Koal is a Senior Media Analyst at i-Cherry since July 2022, focusing on planning, executing, analyzing, and optimizing campaigns for Estée Lauder Group to drive qualified traffic and build brand presence. Prior to this role, Karina served as a Mid-Level Media Analyst for Posto Ipiranga, managing digital campaigns and collaborating with media outlets and agencies. Experience as a Digital Marketing Analyst at Repense Comunicação involved performance and branding campaigns across various platforms and offline media, along with analytical insights to improve campaign effectiveness. Earlier positions at IBM included internships in Q2C Operations and Think LAB Engagements, while initial roles at Omie covered different aspects of sales and client relations. Karina holds a Bachelor's degree in Business Management from Universidade São Judas Tadeu and a technical course in Marketing from EFAMAP.