Norbert Wirth

Norbert Wirth is an accomplished professional with extensive experience in data science and analytics. As the Global VP of Data at PAYBACK since August 2020, Norbert leads data initiatives and drives strategic advancements. Concurrently, Norbert serves as Co-Chair of the Data Science Board at I-COM Global and is a member of the Board of Advisors at Spectosphere. Previously, Norbert held the CEO position at Sqooba Deutschland, and served as Director of Data Science and Artificial Intelligence at PwC Europe. At SUPERCRUNCH by GfK, Norbert excelled as Managing Director, blending analytical expertise with business acumen to consult for Fortune Global 500 companies. Norbert’s career at GfK included roles as Global Head of Data and Science and Global Head of Innovation and Digital, where responsibilities encompassed strategic management of data science and marketing sciences. Norbert's foundational education includes an MA in Sociology and Political Science from the University of Tübingen.