I.M.P.
Roopa Srivastava currently serves as the Associate Marketing Director at I.M.P. since September 2021, previously holding the position of Promotions Manager. Prior experience includes roles at iHeartMedia from April 2017 to September 2020, where Roopa contributed as a Promotions Coordinator and Promotions Assistant, enhancing brand awareness through innovative marketing strategies and managing promotions across multiple digital channels. Earlier positions include internships at Manta Ray Records and Reverb, focusing on audio production, social media content creation, and event logistics. Roopa also worked as a Lab Aide at Towson University, offering technical support and guidance in media programs. Roopa earned a Bachelor's degree in Radio/Audio from Towson University in 2016.
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I.M.P.
I.M.P. is an independent concert promotion and production company that puts on shows for 500 to 50,000 fans at a time. The company started small — small enough to fit into a kid’s bedroom. In the 36 years since I.M.P. opened its (bedroom) doors, it has presented more than 15,000 events, hosting millions of music fans. Some of the highlights include: Lollapalooza – promoted every year it was a touring festival (1991 to 1996). Merriweather Post Pavilion – took over operations and programming beginning 2004 and is ongoing today. Virgin Festival – launched the U.S. festival, produced and promoted each year it existed (from 2006-2013). Lincoln Theatre – began operating, programming and promoting starting 2013 and ongoing. In addition, I.M.P. produces and promotes shows at other D.C.-area venues, including RFK Stadium, The Verizon Center, Echostage, Eagle Bank Arena, DAR Constitutional Hall, The National Mall, U Street Music Hall, the Music Center at Strathmore, and in Baltimore, The Modell Performing Arts Center at The Lyric and The Meyerhoff Symphony Hall.