Liz-Beth Kennard is a seasoned digital business and quality assurance analyst with extensive experience in improving customer journeys. Currently serving as a Digital Sr. Business Analyst/Quality Assurance Analyst at I-ology since August 2019, Liz-Beth previously held the position of Senior Digital Specialist at Aetna, a CVS Health Company, where significant enhancements were made to the digital experience for Commercial members and prospects. Liz-Beth's expertise includes collaboration with marketing leadership to leverage web analytics, SEO, and digital content personalization. Additionally, strong rapport was established with over 200 Subject Matter Experts during time as a Senior Business Analyst at Aetna, focusing on operational requirements for both Medicare and Commercial segments. Earlier experience includes a managerial role at VISTACARE, INC., where Liz-Beth led a team to bridge communication between business partners and IT. Liz-Beth holds a Bachelor's degree in Music Teacher Education from Central Connecticut State University and further education from the Computer Processing Institute.
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