Alfee Wu

Alfee Wu is an accomplished Brand Manager with extensive experience in brand management and product development, currently overseeing the brand BAPY BY A BATHING APE at I.T since January 2020. Responsibilities include formulating strategies for product development, managing design and buying teams, and driving global brand initiatives across markets such as Hong Kong, China, Japan, and the U.S. Prior to this role, Alfee Wu held the position of Brand Manager for FRENCH CONNECTION (UK) at FCUK I.T COMPANY from 2006 to 2019, where duties encompassed overseeing brand business across PRC and HK, as well as executing marketing plans. Alfee Wu’s career began at Tony Headwear Manufacturing Company Limited as a Secretary, providing HR and administrative support to the CEO.