I.T
Bda Ip is a seasoned professional in brand management with extensive experience in the fashion industry. Currently serving as a Senior Brand Manager for b+ab at I.T since October 2014, Bda has previously held the position of Brand Manager for multi brands at Baleno Kingdom Limited from July 2002 to October 2014, overseeing licensed brands such as Astro Boy and One Piece, as well as franchised brands including Calvin Klein Jeans and Calvin Klein Underwear. Bda possesses significant exposure to various markets in China, having worked in major cities such as Beijing, Tianjin, Guangzhou, Dalian, Shenyang, and Harbin. Academic credentials include a degree from the City University of Hong Kong, completed between 1999 and 2002.
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I.T
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I.T rides on a unique multi-brand, multi-layer business model that only proves to success: a multi-channel approach that caters specifically to well-defined groups of fashion lovers in targeted regions with distinct multi-brand stores and single-brand shops. Augmenting this diverse mix are respected brands from around the world that I.T licenses, and exclusively developed house brands.