Eduardo Couto

Eduardo Couto is a seasoned professional in the fields of media and marketing with extensive experience in both academic and corporate environments. Currently a member of the Digital Video Committee at IAB Brasil and serving as a Client Partner at Uber, Eduardo specializes in driving brand equity and business growth through innovative advertising strategies. Eduardo has held notable positions including Media & Data HUB Director at WPP Media Services, where responsibilities included leading a diverse team to achieve exceptional media results for Samsung, and has previously worked with major brands such as McDonald's and Nissan. In academia, Eduardo is an established professor at ESPM Escola Superior de Propaganda e Marketing, teaching Integrated Marketing Communication and Media modules. Eduardo's educational background includes a postgraduate degree in Business Administration from FGV and a degree in Advertising from Faculdade Cásper Líbero.