Juan Carlos Samper

Juan Carlos Samper is a seasoned professional with extensive experience in the digital marketing and advertising sectors. As CEO of WeAreContent since January 2015, Juan Carlos leads a prominent company in the digital space. In 2006, Juan Carlos co-founded Netbangers, a respected digital creative agency in the region, and established IAB Colombia in May 2007 to promote digital marketing in the country. Additional entrepreneurial ventures include co-founding The Market Jobs, a specialized headhunting service for marketing and digital sectors in Latin America, and actively participating as Co-President for VIX, Inc. in the Latin American market. Juan Carlos has a robust history with Microsoft and i-Network, where critical roles contributed to significant advancements in advertising networks targeting the Hispanic market. With foundational experience from LACIUDAD.COM and INVERSIONES FINEST LTDA, Juan Carlos combines a rich background in business development with formal education in industrial engineering and digital marketing from Universidad de Los Andes.