Justin Newell

Justin Newell is an accomplished professional with extensive experience in sales, marketing, and programmatic operations. As the President and Founder of JUST Sales & Marketing Inc. since March 2020, Justin has specialized in services such as demand facilitation and marketplace protection. In their role at IAB Tech Lab, Justin contributes to the Advanced TV and Programmatic Supply Chain Working Groups. Prior experience includes serving as Director of Programmatic Operations at OAO, where Justin significantly increased marketplace revenue and prebid revenue for publishers. With a background in digital media management, sales, and officiating in elite-level hockey, Justin brings a rich skill set and a history of successful partnerships and revenue growth across various organizations, bolstered by a Bachelor of Commerce degree from Sobey School of Business at Saint Mary's University.