• IAB

Brian Murphy

Co-chair-mobile Programmatic Working Group

Brian Murphy is a seasoned professional in the gaming and advertising industries, currently serving as Head of Gaming GTM at AppsFlyer since October 2019, where responsibilities encompass strategy and go-to-market initiatives for privacy cloud solutions and creative analytics leveraging artificial intelligence. Murphy's extensive experience includes leadership roles at IAB as Co-Chair of the Mobile Programmatic Working Group, VP of Business Development at Buildbox, and Senior Director positions at Verizon Media and Yahoo, focusing on app monetization and strategic partnerships. Earlier career highlights include roles at Flurry, Adknowledge, and Super Rewards, specializing in business development and sales within the gaming sector. Murphy holds a B.A. in Economics from San Diego State University.

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