Collin Colburn currently serves as Vice President of Commerce & Retail Media at the Interactive Advertising Bureau (IAB), leading key initiatives in commerce media. Prior to this role, Collin was Vice President of Growth & GTM Strategy at Night Market, where responsibilities included managing sales and marketing strategies for the NEON platform and enhancing market engagement. Previous experience at Forrester includes serving as Account Director, where Collin developed client engagement campaigns, and as Senior Analyst in Performance Marketing, focusing on SEO and retail media strategies. Early career experience includes a Financial Risk Analyst position at GE Capital. Collin holds a Bachelor of Arts in Economics from The Catholic University of America.
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