Craig Coleman

Craig Coleman serves as the Senior Vice President of Events and Programming at the Interactive Advertising Bureau (IAB) since 2017, where responsibilities include developing event and programming strategies to enhance industry growth and member engagement. Previously, Craig held roles such as Vice President of Marketing and Client Solutions at USA TODAY, leading initiatives in ad sales marketing and product positioning, and Vice President of Marketing at Screenvision, where emphasis was placed on branded content and market messaging. At NBCUniversal, Craig directed enterprise partnership marketing, producing significant collaborations with Fortune 500 brands, and oversaw brand marketing initiatives. Earlier experience includes roles in brand marketing at Nickelodeon and Nicktoons Network, as well as account management for various marketing firms. Craig holds a Bachelor of Science degree from the University of Connecticut.