Hunter Terry is a seasoned professional with extensive experience in solutions consulting and data-driven marketing. Currently serving as the VP of Solutions Consulting at Lotame since June 2011, Hunter leads a global team focused on SaaS and data marketplace products. Key roles include managing Connected TV (CTV) initiatives and overseeing customer success strategies in the Australia New Zealand region, resulting in significant improvements in customer satisfaction and retention. Additionally, Hunter contributes to the Association of National Advertisers as a member of the Analytics & Data Science Committee and participates on the advisory board of the IAB Research Council. Hunter's background includes a double Bachelor of Arts in English and Economics from the University of Virginia and early career experiences as an intern in publishing and business analysis.
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