- The University of Texas at Austin, Masters in AdvertisingThe leadership team at IAB has a wealth of experience in the marketing and advertising industry. They have held positions at some of the biggest names in media, including USA TODAY, Screenvision, and NBCUniversal. They have also worked in a variety of different roles, from brand manager to business development. In addition to their professional experience, the team also has a strong educational background, with degrees from some of the best schools in the country.