Jack Koch is an accomplished professional in marketing and research with extensive experience across leading organizations in the technology and advertising sectors. Currently serving as SVP of Research & Insights at IAB since December 2022, Jack previously held significant roles such as Global Head of Marketing Sciences at Reddit, where the Marketing Sciences organization was established, and Sr. Director at Spotify, overseeing global measurements and insights for the advertising business. Other notable positions include Head of Audience Research at LinkedIn, Director of Global Marketing Insights at Electronic Arts, and leadership roles at AT&T AdWorks, Microsoft Advertising, and Digitas. Jack holds a BSBA in Marketing and a BFA in Advertising Strategy & Design from Washington University in St. Louis, along with an early foundational education from Bergen County Academies.
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