James Bayes

James Bayes is the Vice President - ANZ at The Trade Desk, where they currently oversee all aspects of the region's operations and have significantly increased revenue and team size. Previously, James held various leadership roles, including National Head of Client Solutions at Southern Cross Austereo and SVP of International Business Development at Unlockd. They began their career as a Broadcast Buyer at OMD UK and have since worked across notable companies such as Starcom MediaVest Group and Clemenger BBDO. James holds a Bachelor of Commerce from the University of Melbourne and has served as a Non-Executive Director at IAB since 2019.