IAB
Jerry Dischler is a Vice President and General Manager at Google, and oversees Google’s Advertising products including search, display, shopping, travel and video advertising, as well as analytics.
A 10+ year Ads veteran, Jerry led Google to move beyond plain text ads to deeper experiences, including the development of Ad Sitelinks and Product Listing Ads. Through various leadership roles on the team he’s played an important role in defining the future of advertising at Google including leading the transition from desktop to mobile advertising, accelerating direct response advertising on YouTube, and developing new ad products for SMBs.
Prior to his current role, Jerry led the product and engineering teams for ads on Google’s owned and operated properties (Search, YouTube, Maps, Gmail, Discover), buying platforms (Google Ads, Search Ads 360, Display & Video 360), and Google’s home-grown sales and support platform. Earlier in his career at Google, Jerry led Google’s commerce products, including Google Checkout (now Google Pay) and Google Product Search (now Google Shopping).
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IAB
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The Interactive Advertising Bureau is an advertising business organization that develops industry standards, conducts research, and provides legal support for the online advertising industry.