• IAB

John McCarus

Strategic Advisor

John McCarus is an accomplished executive with a diverse background in digital strategy, marketing, and media. As the Founder and President of Content Ink since 2016, McCarus focuses on helping brands and technology companies recruit digital leaders. In addition to this role, McCarus co-founded CERA, a mobile platform aimed at enhancing emergency response to mass casualty incidents, and serves as a Strategic Advisor for IAB's Newfronts. McCarus has held significant positions including Chief Marketing Officer at WatchMojo.com and Chief Strategy Officer at Federated Media, as well as leadership roles at Digitas, Grey Group, Conde Nast, and Wenner Media. McCarus holds an MBA in Marketing from Northwestern University's Kellogg School of Management and a BA in International Relations from Michigan State University.

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