Mark Echo

Mark Echo is an accomplished Executive Manager at IAG since January 2023, specializing in Channel, Performance Marketing and Effectiveness, leading media transformation across various communication channels to enhance customer journeys and achieve business objectives. Prior experiences include serving as Communication Planning & Media Lead at The Marketing Academy and as Client Partner at Facebook, alongside leadership roles at Bohemia Group and Match Media, managing notable clients such as IKEA, RAMS, and Vodafone. Mark Echo's academic credentials include a Mini MBA from the Australian Institute of Management and a Bachelor of Communications from Western Sydney University, complementing a robust career in media planning, client services, and campaign management, marked by multiple industry awards and significant contributions to client performance.