Rebeca Mas is a seasoned professional in data strategy and analytics with recent experience as a Data Strategy Manager and Insights & Analytics Manager at IAG GBS since August 2023. Previous roles include Data Scientist - Business Analyst at Kingfisher plc, Senior TechDigital Data Analyst at Toolstation, and Senior Business Intelligence Analyst at FutuRS and Virgin Experience Days. Rebeca's expertise encompasses project management, web development, machine learning, and customer lifetime value modeling, developed through various positions since 2001, including founding partner roles in industrial design. Educational qualifications include a III Data Science Master in Big Data from KSchool and several courses from the University of Oxford in statistics and SQL.
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