Heather Kaplan is an accomplished Account Management Leader with 20 years of experience in Customer Success, particularly within ad tech and mar tech sectors. They have specialized in reducing churn, increasing customer lifetime value, and establishing Customer Success functions. With a strong background in SaaS B2B solutions, Heather has led teams at various companies, notably as eCommerce Consulting Director at Clavis Insight and Vice President of Revenue at foh&boh, where they demonstrated exceptional revenue growth and process optimization. Currently, they serve as a Career Advisor at Pay Forward Coaching while pursuing a Bachelor of Science in Marketing and Decision Sciences at Miami University.
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