Natxo Mendaza is a seasoned professional with extensive experience in both information technology and sports journalism. Currently serving as the Head of Change Management for Iberdrola, responsibilities include supporting IT adoption of services and managing internal communication related to digital transformation. Previous roles within Iberdrola encompass IT Services Quality Management and consulting on IT processes. In parallel, Natxo Mendaza has contributed to sports media as a basketball reporter and analyst for Euroleague Basketball, EITB, Marca, and other outlets, providing coverage, analysis, and interviews. Academic qualifications include a Bachelor in Computer Engineering, a Master in Software Engineering, and a Master in Business Administration, with ongoing studies in Psychology at Universitat Oberta de Catalunya.