Carola de la Higuera Torrego

Carola de la Higuera Torrego is currently a Digital Marketing Junior Specialist at Iberia, where responsibilities include executing Paid Media strategies across over 20 countries using platforms such as Meta Ads and TikTok Ads. Prior experience includes serving as an Account Planner Trainee at Publicis Media, focusing on client communication and aligning offline marketing strategies for an insurance company, as well as creating performance reports to guide decision-making. Carola's early career includes a position as a Community Manager Intern at LAFÓRMULA DE COMUNICACIÓN. Carola holds a Master's degree in Digital Marketing from ESIC Business & Marketing School and a Bachelor's degree in Marketing and Commercial Management from Universidad CEU San Pablo, along with a degree in Advertising and Public Relations from the same institution. Additionally, a brief academic experience was completed through the Erasmus Program in Advertising and Marketing at Glasgow Caledonian University.