Martin B. is an experienced professional currently serving as the Head of Innovation, Design & Research at Iberia, where responsibilities include leading service and product design teams and promoting a customer-oriented culture. Martin B. also holds positions as a founding member at All4Zero and PATIO Campus, as well as an Open Innovation leader in Spain and LatAm for IAGi. Previous experience includes being a Senior Business & Design Strategist at Propelland, where Martin B. focused on transformative design solutions, and founding Kibber, which engaged in various innovative projects globally. Martin B. has a diverse educational background with degrees in Entrepreneurial Leadership & Innovation, Human Centered Design, Social Transformation & Sustainability, and Generative Artificial Intelligence Applications from esteemed institutions.
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