iBLUE GROUP
Danni L. serves as the CEO for iBLUE COMMUNICATIONS in Europe since January 2018 and has extensive experience in marketing and digital management. Prior roles include guest professor in Luxury Marketing and China Business at CREA Genève, E-marketing Consultant at eBooster.ch, and media strategist at CHANEL. Danni's background also includes significant positions at Piaget, BBDO Worldwide, and experience in public relations and communication management. Academic credentials include time at UCLA, Shanghai University, and the University of Hawaii, along with a foundational education at the High School Affiliated to Fudan University.
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iBLUE GROUP
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Founded in 2013, iBLUE GROUP is the first independent Chinese creative agency with global network. Nowadays we have 300+ talents in house. With strong synergy of our global network, we truly work as a “Modern Silk Road”, connecting west brands to the Eastern world. We accompany international brands to thrive in China and in the global travel retail market, with a special focus on luxury, beauty, jewelry & watch, wines & spirits industries. We come from both creative and technical background. Gathered by our passion for digital communication. We think we are in a new era of digital innovation: Artificial Intelligence and Big Data will significantly change the way we do creative. As the leading creative agency, we provide our clients 360° integrated offer with international quality standard and local execution and implementation. Featuring the strengths and focuses of our different offices: > Shanghai office - Your IMC expert in your Chinese market: EC and hallmarks IMC, local livestreaming, etc. > Europe office - Your strategy direction and assets partner for China: Creative concept, strategy and activation direction, consulting, assets production, etc. > HongKong office - Your window from China to Asia: Travel Retail, social media international account, etc. > Hainan office - Your key to boost Travel Retail Business: Travel Retail Campaign, TR Strategy, etc > Seoul office- Trusted Chinese IMC partner for Korean brands and duty-free: IMC (Korean brands), social media retainer, duty-free, etc.