iBLUE GROUP
Victor Yang is the Founder and CEO of iBLUE GROUP since January 2016 and serves as the Chief Marketing Officer at T8 TeaBar from January 2024. Additionally, Victor is a member of YPO since August 2020. Prior experience includes roles as General Manager at SAME SAME but different from May 2011 to March 2016, Business Development Director at Netbooster for a brief period in 2011, and various positions at L'Oréal from February 2005 to February 2011, including E-commerce Manager and CRM Executive. Victor Yang is currently pursuing an EMBA at China Europe International Business School, with a previous Bachelor of Science in Electrical, Electronics and Communications Engineering from Shanghai Jiao Tong University.
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iBLUE GROUP
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Founded in 2013, iBLUE GROUP is the first independent Chinese creative agency with global network. Nowadays we have 300+ talents in house. With strong synergy of our global network, we truly work as a “Modern Silk Road”, connecting west brands to the Eastern world. We accompany international brands to thrive in China and in the global travel retail market, with a special focus on luxury, beauty, jewelry & watch, wines & spirits industries. We come from both creative and technical background. Gathered by our passion for digital communication. We think we are in a new era of digital innovation: Artificial Intelligence and Big Data will significantly change the way we do creative. As the leading creative agency, we provide our clients 360° integrated offer with international quality standard and local execution and implementation. Featuring the strengths and focuses of our different offices: > Shanghai office - Your IMC expert in your Chinese market: EC and hallmarks IMC, local livestreaming, etc. > Europe office - Your strategy direction and assets partner for China: Creative concept, strategy and activation direction, consulting, assets production, etc. > HongKong office - Your window from China to Asia: Travel Retail, social media international account, etc. > Hainan office - Your key to boost Travel Retail Business: Travel Retail Campaign, TR Strategy, etc > Seoul office- Trusted Chinese IMC partner for Korean brands and duty-free: IMC (Korean brands), social media retainer, duty-free, etc.