Amy Blasco holds a BA, MA, and MBA, with a strong background in analytics and marketing across various sectors, including retail and healthcare. At RAPP, Amy served as SVP of Experience Analytics & Marketing, advancing next-best-action analytics for retail clients. Currently, as a Partner at IBM, Amy leads Marketing Transformation for the retail sector, focusing on customer experience and operational efficiency using advanced technologies. Previously, Amy held notable roles at PMX Agency, Razorfish, Neo@Ogilvy, and Publicis Modem, where responsibilities spanned digital analytics, media effectiveness, and strategic marketing insights. Academic credentials include an MBA from the Massachusetts Institute of Technology - Sloan School of Management.
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