Apoorv Mathur

Apoorv Mathur is a Field Marketing Leader at IBM, specializing in infrastructure and account-based marketing. With a robust background in B2B marketing, they have successfully shaped marketing strategies that drive sales growth and align with business objectives. Apoorv's experience includes cross-functional initiatives in complex sectors such as BFSI and technology, utilizing analytics and customer insights to create impactful marketing programs. They hold a Bachelor of Engineering in Mechanical Engineering from the University of Mumbai and a PGDM in E-Business and Marketing from Welingkar Institute of Management.