Betsy Rohtbart

Betsy Rohtbart serves as Vice President of Marketing for IBM.com since December 2022 and is a Founding Member at Chief since April 2019. Previously, Rohtbart held the position of Vice President of Global Web & Ecommerce at Vonage from January 2018 to December 2022, where responsibilities included leading a digital transformation and overseeing marketing digital properties. Other notable positions include Director of Digital Marketing at Pitney Bowes, Director of Digital Marketing Strategy at SAP, and Manager of Engagement Management at Organic, contributing to major campaigns for prominent clients. Rohtbart's early career experiences include roles at Omnicom Group, Allied Domecq, Forbes, and Hughes Hubbard & Reed LLP. Rohtbart holds an MBA in Management from Columbia Business School and a BA in English and Business Institutions from Northwestern University.