Brian Mayer is a seasoned professional in data-driven marketing and sales, currently serving as a Worldwide Data & AI Sales Leader at IBM since 2015. Previously, they held various roles, including Sr Market Research Analyst at Wendy's International and Brand Manager at Abbott Nutrition, where they developed successful retail marketing strategies. Brian holds an MBA in Business Administration and Finance from Ashland University and a BA in Marketing from Ohio University. Their expertise lies in simplifying data complexities to unlock client insights and drive better outcomes.
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