Caitlin Weiss is a marketing and strategy professional currently pursuing a Bachelor of Arts in Communications at Boston College. With previous roles at IBM where they led global audience engagement and demand strategy initiatives, Caitlin has successfully crafted content strategies for Fortune 500 brands and media companies. Their expertise includes content strategy development, team management, and event production, making significant contributions in both integrated marketing and social media. Caitlin also gained valuable experience as a Marketing Manager at The Atlantic and as Director of Brand Strategy at NewsCred, where they significantly exceeded revenue goals and led strategy workshops for top brands.
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