• IBM

Daniel de Sousa

Head of Demand Strategy - Americas (US, Canada and LATAM)

Daniel de Sousa has over a decade of experience in demand generation and digital marketing across various technology companies. At Pitney Bowes, Daniel served as Demand Generation Manager for Brazil, implementing marketing strategies to boost revenue and brand presence. Subsequent roles include Head of Paid & Social Media for Latin America at Amazon Web Services, where Daniel drove lead generation and customer acquisition through innovative media strategies. Daniel also spent significant time at IBM, first as LATAM Digital Marketing & Paid Media Manager and later as Head of Demand Strategy for the Americas, emphasizing performance-driven digital initiatives. Educational qualifications include a Postgraduate degree in Marketing Management from Insper and a Bachelor's degree in Communications and Marketing from Universidade Presbiteriana Mackenzie.

Location

São Paulo, Brazil

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