• IBM

Ellen Smith Rose

US National GTM Sales Strategy And Transformation Leader

Ellen Smith Rose is an experienced sales and strategy leader at IBM, currently serving as the US National GTM Sales Strategy and Transformation Leader since October 2012. In this role, Ellen manages a team focused on transforming the sales coverage model by targeting high-priority accounts and enhancing sales productivity through effective onboarding and enablement programs. Previously, Ellen cultivated significant channel sales as an Account Executive, achieving over $350 million annually through collaboration with 200+ business partners. Ellen's career at IBM also includes leadership roles in channel sales and strategy, and organizational change management, contributing to substantial revenue growth and transformation initiatives. Ellen holds an Executive MBA from Columbia Business School and a BA in Business Economics and Religion from Wofford College.

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